Kids Alive do the Five

Drowning is the greatest cause of accidental death in children under five in Australia. Each fortnight, on average, one child drowns.

In 1988 to combat drowning, Laurie Lawrence created the Kids Alive – do the Five water safety program. The Kids Alive community service program educates the public on five important steps to reduce the risk of preschool drowning.

Kids Alive – do the Five!

1. Fence the pool
2. Shut the gate
3. Teach your kids to swim – it’s great
4. Supervise – watch your mate and
5. Learn how to resuscitate

Since partnering with Protector Aluminium in 2009, Laurie Lawrence and Kids Alive do the Five have been involved in producing a number of water safety initiatives together including a round on ‘Water Safety’ Community Service Announcements, and iPhone Application and a social media campaign which has so far attracted almost 3,000 fans.

For more on Kids Alive do the Five visit their website here (www.kidsalive.com.au) or join up on Facebook.